I had the pleasure of joining Katie Keith and Matt Cromwell on WP Product Talk today for a conversation about AI in WordPress product businesses. But this wasn't your typical "AI for content marketing" discussion. We went deep into the operational side of things.

A Different Kind of AI Conversation

Most AI conversations in the WordPress space focus on content creation, chatbots, or customer-facing features. Don't get me wrong, those are valuable use cases. But what really excites me is how AI can transform the behind-the-scenes operations of running a product company.

That's exactly what we explored in this episode.

What We Covered

The three of us traded real examples from our own businesses about where AI is genuinely saving time and where it's not worth the effort. Here are some of the topics we dug into:

  • Internal tooling over external features: Why building custom internal systems with AI might be the most overlooked opportunity for product companies
  • Replacing generic tools: When it makes sense to build custom solutions instead of using off-the-shelf SaaS
  • Small team advantages: How AI lets small teams run leaner without dedicated ops staff
  • Trade-offs and lessons learned: The honest truth about what works and what doesn't

Why This Matters for Product Companies

If you're building a WordPress product, SaaS, or any tech business and feel buried under internal processes, this episode offers a practical look at how AI can help you operate more efficiently and at lower costs, without adding chaos to your workflows.

Katie and Matt both shared their own experiences, which made for a great exchange of ideas. It's refreshing to have these kinds of operational conversations in the WordPress community.

Watch the Full Episode

The full conversation is available on the WP Product Talk YouTube channel. I had a great time on the show, and I think you'll find some actionable insights whether you're building plugins, themes, or other WordPress products.

Big thanks to Katie and Matt for having me on. If you're interested in WordPress product strategy, definitely subscribe to WP Product Talk. They bring on great guests and tackle topics that matter to product founders and marketers.