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The holiday sales season is here, and your marketing budget has played its part. But what if your website can’t keep up with the incoming traffic?
Yep! Slowdowns. Crashes. Lost customers.
Your hosting now forces you to upgrade or you lose customers. Not the ideal scenario to face when you’re busy on the business front.
But here’s the good news: there’s a smarter way to avoid all that hassle.
Enter Auto scaling servers!
Intrigued?
Let’s dive deep into why you need hosting with auto-scaling servers for the holiday season to tackle all the extra surge in traffic and ensure not a single customer leaves frustrated!
Key Takeaways
- How holiday traffic spikes can lead to website slowdowns or crashes.
- Auto-scaling can help tackle the traffic surge.
- The behind-the-scenes look at how auto-scaling servers adjust resources.
- Auto-scaling’s impacts on customer satisfaction and conversions.
Auto-scaling to Handle Traffic Surges
Auto-scaling is the process in which your server infrastructure adjusts the allocation of resources dynamically based on real-time traffic demand.
So when the holiday season hits the peak and traffic grows beyond your regular server capacity, auto-scaling servers will dynamically boost capacity to make sure that your website doesn’t go down.
Let’s give you a more detailed look at how auto-scaling works.
Example Typical Server Resource Usage
Suppose, under normal conditions, your website might run efficiently on a server setup with:
- 4GB of RAM: Adequate for handling your daily visitor traffic.
- 2 CPU cores: Sufficient for processing user requests and site functionalities.
- 10Mbps bandwidth: Enough to serve your website content to users without delays.
How The Traffic Surge is Handled
During a holiday sale or a promotional event, traffic to your website can increase significantly, potentially overwhelming your server’s current capabilities.
Here’s how auto-scaling responds to this challenge:
- Increased Traffic Detection: The system monitors traffic in real time. Upon detecting a spike, it triggers the scaling mechanisms.
- Resource Scaling:
- RAM Scaling: From 4GB to 8GB or as much more as needed to handle more simultaneous user sessions and data interactions.
- CPU Scaling: From 2 cores to 4 cores or more, allowing for more concurrent processes and faster execution of user requests.
- Bandwidth Scaling: From 10Mbps to 20Mbps or even higher, ensuring that the increased data flow doesn’t bottleneck your server’s connection, thus maintaining smooth user experiences.
- Predictive Scaling: As of now, we have talked about auto-scaling as reactive to a certain situation. But in reality, auto-scaling can also be proactive. Using historical data, the system can predict and scale up resources before peak periods begin. What this can do is ensure that your website is prepared for the surge, just before the storm hits.
- Easy Implementation: Setting up auto-scaling is typically very easy. They involve enabling the feature in one click in most hosting services. Once you enable it, this feature automatically manages resource allocation. This lets you focus on running your business without worrying about server capacity.
Key Benefits of Auto-scaling for eCommerce Sites
Now let’s take a look at the key benefits of auto-scaling servers on a hosting site and how it impacts your online business during the holiday season.
- Maintaining Fast Loading Times During High Traffic
One of the biggest challenges during traffic spikes is keeping load times fast. Slow websites can seriously hurt conversions. When shoppers are eager to grab deals during the holidays, just a few extra seconds of load time can mean the difference between making a sale and losing a customer.
With auto-scaling, servers can automatically allocate more resources as demand increases, ensuring that your site remains quick, regardless of how many people are browsing. The quicker your site loads, the more likely a customer is to complete their purchase.
- Ensuring that the Site Doesn’t Go Down Even Under Heavy Traffic
While slow-loading can hamper the user experience, a site that is down is the worst thing that can happen to your website. Because customers are no longer able to access your site.
Auto-scaling ensures that your site always has the resources and bandwidth you need to cope with increasing demand, so it never shuts off. And you know what more uptime means during the holiday season, more sales,
- Seamless Customer Experiences
Overall, auto-scaling ensures a seamless customer experience. No hurdle in browsing the website, checking out the offers, taking the orders to the cart, or ordering them.
Rapyd Cloud’s “Performance Boost” Feature: A Game-Changer
Auto-scaling is great, but can you get that on affordable WordPress hosting? Well, you can. Whether you take the lowest plan or the highest one from Rapyd, you can enjoy the Rapyd Cloud’s version of auto-scaling, which we call “Performance Boost”.
You can just enable a performance boost before a campaign or the holiday offer begins. And you only pay for the extra resource that you use at that time, not year-round!
Rapyd Cloud is here to support you so that your holiday season campaign goes just the way you planned, without breaking the bank.
That’s how The Happy Pear saw a jaw-dropping 400% performance boost and 40% cost reduction for the Happy Pear.
Conclusion
The holiday season comes with its own set of challenges. And none of them are bigger than the sudden traffic surges. Luckily, as I shared in this article, with auto-scaling hosting for holiday season traffic, you don’t have to worry about your site slowing down or crashing.
Rapyd Cloud’s Performance Boost solution makes it easy to handle short-term traffic surges and makes it more cost-effective than ever. So invest in the right auto-scaling cloud servers and ensure that your website delivers a fast, seamless experience to your users. Even during the peak shopping days like Black Friday, Cyber Monday, and beyond.
Frequently Asked Questions
What is auto-scaling in cloud hosting?
Auto-scaling in cloud hosting allows servers to adjust their resources as traffic demand changes. This helps websites cope with busy times such as the holiday season, without slowing down or crashing.
How can auto-scaling servers help during holiday season traffic surges?
When holiday traffic spikes, auto-scaling servers boost their capacity to handle more visitors. This keeps load times quick and stops sites from crashing, giving customers a hassle-free shopping experience.
What are the benefits of using auto-scaling for eCommerce websites?
Auto-scaling offers a cost-effective scalability solution, making sure that websites load without delay and keep running just as well during busy times. It helps online business websites stay fast and deal with high traffic times easily.
How does Rapyd Cloud’s Performance Boost feature work for traffic spikes?
Rapyd Cloud’s Performance Boost is a feature that allows eCommerce sites to temporarily increase their server capacity during traffic spikes, such as during holiday sales. It offers real-time scalability without requiring a permanent server upgrade, making it a flexible and cost-effective solution.
Do I need to upgrade my hosting plan to handle holiday traffic?
Auto-scaling hosting can help you avoid upgrading your hosting plan for short-term traffic increases. This feature lets you increase capacity for short periods without spending on pricey upgrades you’d pay for all year.
