{"id":5803,"date":"2024-05-02T13:45:34","date_gmt":"2024-05-02T13:45:34","guid":{"rendered":"https:\/\/rapyd.cloud\/blog\/?p=5803"},"modified":"2025-04-21T08:22:16","modified_gmt":"2025-04-21T08:22:16","slug":"build-successful-wordpress-freelance-career","status":"publish","type":"post","link":"https:\/\/rapyd.cloud\/blog\/build-successful-wordpress-freelance-career\/","title":{"rendered":"Remote Work: Build a Successful Freelance Career You Love"},"content":{"rendered":"\n

Are you looking to enter the World of WordPress Freelancing? WordPress was conceived on 27 May 2003, humbly birthing what would later become the world\u2019s most-loved virtual printing press. By 2006, it had surpassed 1 million downloads, despite being in its infancy with barely a plugin to speak of.<\/p>\n\n\n\n

It\u2019s now 2024, and with more than 20 years for competitors to catch up, there\u2019s still no contender. WordPress is the de facto ruling party in the Congress of Content Management Platforms. From the beginning, it\u2019s been the platform of choice. Not only for individuals but also for companies, newspapers, official institutions, and large international organizations.<\/p>\n\n\n\n

WordPress Freelancers are in High Demand<\/span><\/h2>\n\n\n\n

Like with the good old-fashioned printing press, one still needs to know how to use WordPress, maintain it, and get the most from it. That\u2019s where the WordPress specialist steps in. Not everyone has the skills, time, or interest to manage their own website platform or the technology behind it.<\/p>\n\n\n

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Remote Work is Standard<\/span><\/h2>\n\n\n\n

Being a freelance WordPress professional in a world with hundreds of millions of existing WordPress websites means that there will never be a day when you\u2019ll say, \u201cGosh, I wish there was more work available.\u201d It\u2019s a career path with endless avenues for success. And the best part is that it\u2019s an online business that you can run from home with practically no overhead.<\/p>\n\n\n

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While it\u2019s true that many WordPress experts are still employed in traditional office-based roles, such as in a digital agency, it is not expected for those with skills in WordPress to be bound to any specific location, nor to be associated with a traditional company.<\/p>\n\n\n\n

A great part of this is thanks to the global Work From Home (WFH) initiatives that emerged in 2020. These led to broad societal acceptance of the concept of remote work in general, which can be summed up as the slogan:<\/p>\n\n\n\n

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Work is what we do, not where we are.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

But even so, the WordPress developer culture at large has always embraced the idea of digital nomadism. The core WordPress software has been built and continuously refined by a diverse group of creators worldwide. And everything is coordinated over the Internet. So, in a way, you could say that freelancing goes with the territory when it comes to WordPress.<\/p>\n\n\n\n

Are you an aspiring WordPress freelancer? Then read on to discover what it takes to thrive as a freelance WordPress services provider, whether designing themes, developing plugins, offering technical support, or assisting with day-to-day WordPress publishing tasks.<\/p>\n\n\n\n

Why working with WordPress rocks as a freelancer<\/strong><\/span><\/h2>\n\n\n\n

Working with WordPress in any capacity (e.g. design, development, support, consulting, or publishing) lends itself extremely well to the style of work known as freelancing.<\/p>\n\n\n

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What is Freelancing?<\/strong><\/span><\/h3>\n\n\n\n

To be clear, when we say \u201cfreelancing\u201d, we don\u2019t necessarily mean \u201cremote working\u201d. The two concepts are quite different, even if there is a conceptual overlap.<\/p>\n\n\n\n

In contrast with remote work, which is when an employee of a single company may choose to work from wherever they like, freelancing is a form of entrepreneurship where a person is self-employed and takes on work from one or more clients as an independent contractor.<\/p>\n\n\n\n

The Freelancer’s Freedom: Commanding Your Career and Comfort in Pajamas<\/span><\/h3>\n\n\n\n

As a freelancer, you\u2019re the boss\u2014literally. This can be daunting at first, but it\u2019s also incredibly liberating since you not only get to choose your own rates but also who you work for. Oh, and you get to work in your pajamas (even though that\u2019s no longer a perk exclusive to freelancers thanks to the rise of remote working).<\/p>\n\n\n\n

Embracing the Challenges: Navigating Business Management as a Freelancer<\/span><\/h3>\n\n\n\n

On the other hand, as the boss of your own company, you will have to deal with everything else that goes into running a business, such as marketing, accounting, sales, and customer service. You\u2019ll also be responsible for your time management, which is crucial in maintaining a healthy work-life balance.<\/p>\n\n\n\n

Thankfully, all this isn\u2019t as hard as it sounds, and just because you are a freelancer doesn\u2019t mean you can\u2019t pay for help with these aspects of business management. We will get into these a bit later in this guide.<\/p>\n\n\n\n

Flexibility and Demand: Why WordPress Specialists Thrive in the Freelance Economy?<\/span><\/h3>\n\n\n\n

The freelancing business model is a great fit for WordPress specialists in particular for many reasons, including:<\/p>\n\n\n\n

Project-Based Engagements: The Freelancer’s Advantage<\/strong><\/span><\/h4>\n\n\n\n

Many WordPress website owners don\u2019t need a full-time employee to fulfill the various tasks they need to do. Once a website has been created and tested to be working, the content might not change much over time, which is especially true of many local business websites. Thus, offering your services to multiple clients makes sense, serving each as and when they need you.<\/p>\n\n\n\n

Virtual Collaboration: Maximizing Remote Communication Tools<\/strong><\/span><\/h4>\n\n\n\n

With all the instant messaging options available (voice, video, email, text chat), being present in person is no longer necessary to have productive meetings. A conference call with a client over the Internet can be as effective as face-to-face. And in many cases, it is preferred because neither party needs to be anywhere in particular.<\/p>\n\n\n\n

A Market in Demand: WordPress Skills Wanted<\/strong><\/span><\/h4>\n\n\n\n

It\u2019s an in-demand specialty in the overall freelance marketplace, with thousands of work opportunities constantly posted on freelance job marketplaces like Upwork.<\/p>\n\n\n\n

Industry-Independent Stability<\/strong><\/span><\/h4>\n\n\n\n

It doesn\u2019t depend on the economics of any one industry. Companies in all industries have a need for website services in some form.<\/p>\n\n\n\n

Brand Recognition: The WordPress Advantage<\/strong><\/span><\/h4>\n\n\n\n

WordPress is a well-known brand with instant recognition among clients the world over. If WordPress is good enough for Microsoft and Reuters, it\u2019s good enough for most people.<\/p>\n\n\n\n

WordPress: A Tool for All Trades<\/strong><\/span><\/h4>\n\n\n\n

It\u2019s incredibly versatile and can be used to create websites, blogs, magazines, online stores, community forums, directories, and many more types of websites.<\/p>\n\n\n\n

Global Opportunities: Overcoming Geographical Limits<\/strong><\/span><\/h4>\n\n\n\n

It\u2019s easy to go global. For example, what happens when all the businesses in your area dry up, or the local economy goes south, and no one has the budget for your services? For a WordPress freelancer with an online presence, geographical distance poses no barrier to business.<\/p>\n\n\n\n

Self-Led Learning and Growth in WordPress Expertise<\/strong><\/span><\/h4>\n\n\n\n

It\u2019s very possible to teach yourself WordPress and everything that goes into becoming an expert in it. This can make up for the lack of mentorship one might receive as a company employee, and it means that you can keep upskilling and earning higher rates as you go along.<\/p>\n\n\n\n

However, if you ever feel the urge for guidance, mentoring software<\/a> can offer the support you need, providing tailored guidance and growth opportunities that help you sharpen your skills and increase your earning potential over time.<\/p>\n\n\n\n

An Open Source Platform with Infinite Possibilities<\/span><\/h3>\n\n\n\n

A beautiful fact about working with WordPress from a career perspective is that it\u2019s both a simple and a complex tool. A basic WordPress site is super easy to create, but that doesn\u2019t mean you can\u2019t do more advanced things with it.<\/p>\n\n\n\n

Quite the contrary: the power of WordPress is that because it is open source, its functionality, and appearance can be extended not only with themes or plugins but even its source code can be changed to accommodate any custom change a client might desire. As you can imagine, this situation creates many opportunities for freelancers of different strengths and experience levels.<\/p>\n\n\n

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From Novice to Expert: Growing Your WordPress Freelance Career<\/span><\/h4>\n\n\n\n

In other words, because WordPress is essentially an out-of-the-box solution for creating and managing websites, you don\u2019t need a lot of experience to get started as a WordPress freelancer. Yet at the same time, there is always something new that you can learn and add to your professional repertoire over time, thereby increasing your demand and overall earning potential.<\/p>\n\n\n\n

For instance, you might be a total beginner at WordPress now, knowing only how to use the admin dashboard, create posts, and upload media. Who would pay for that, right? Wrong! Companies do pay for this type of work, and you certainly need not be an expert at programming in PHP to get a paying gig, even if it\u2019s simply to help a company upload a photo gallery or publish a series of blog posts.<\/p>\n\n\n\n

Exploring WordPress Freelance Roles<\/span><\/h4>\n\n\n\n

Depending on your specialty, knowing WordPress deeply isn\u2019t just about knowing WordPress. Here are some common freelance roles with a simplified breakdown of each:<\/p>\n\n\n\n

WordPress Designer<\/strong><\/p>\n\n\n\n